Hunter Engineering Company
Brand Guidelines
A guide of design styles, usage rules, and resources to maintain a consistent brand aesthetic
Hunter Logo Guidelines
Consistent application of the Hunter logo is essential to building and maintaining brand recognition.
Color Palette
The primary goal of color usage in Hunter content is to give as much attention and focus on Hunter red.
Imagery
Photos and images used in the Hunter brand fulfill both product information as well as authentic real world use cases.
Voice & Tone
How Hunter speaks to customers and about our products reflects who we are as a brand — a brand with a strong history of innovation and quality.
Typography
The use of two type families provides a clear separation between bold, attention-grabbing headlines and clear, informative body copy.
Iconography
Hunter's icon library is built to be clear and simple, while offering product-specific visuals alongside globally familiar icons.