Business Background:
SRG Motors Ltd have been operational for eight years and have experienced consistent growth over that period. They have expanded their services, including a recent focus on wheel alignment, identifying a market gap in Ireland where quality alignment services are needed.
Customer Base:
“There is not a typical customer” said Rob Zube, Director of SRG Motors but the base includes a significant proportion of premium German performance cars which mirrors the direction that Rob is pushing the business in.
The business caters to a growing demand for high-quality services, with a particular focus on wheel alignment, central to its strategic direction.
Business Performance:
The business is thriving, with an increasing customer base and ongoing reinvestment commitment into the company for continuous improvement. Rob went on to say, “there is a huge gap in the market for someone to offer a quality alignment service”.
Rob was keen to emphasise a commitment to high-quality service and equipment as being crucial to their success.
Challenges:
Notable challenges include, new staff training to keep pace with automotive technology, as the rapid advancements in the industry have demanded continuous learning and adaption. In addition, the equipment used by the technicians needs to be intuitive and maximise workshop efficiencies.
Choice of Equipment:
Rob chose Hunter equipment because of its reputation for quality and the demand for Hunter alignments among his customers, “when I visited the various shows every other product appeared to be copying Hunter, so we decided to go with Hunter!”
He carried out research across forums and online groups and sought customer feedback, leading to the conclusion that Hunter's products are often regarded as the best in the market.
Value of Hunter Equipment:
Rob appreciates the innovative features of Hunter equipment, such as the advanced wheel clamps which he claimed, “are next level in terms of innovation and, reduce the risk of damage during the alignment procedure”.
The choice of Hunter was also influenced by the desire to provide the best tools for their technicians, ensuring continued pride in their work.
Training and Support:
Rob continued, “we have a fantastic team and training our technicians on Hunter equipment is relatively straight forward due to the competence of the staff but also the quality of the equipment”. “It’s a huge help that the team appreciate the fact that they are working with the best equipment which in turn affects how they do their job”.
Rob highlighted the importance of receiving proper training and after Sales Support from Pro-Align and he was keen to point out the positive experiences he has had with the Pro-Align Service team, specifically highlighting the support from Steven who provides ongoing training and support.
Advice for Potential Customers:
When asked, Rob would advise other businesses to consider their service goals when investing in equipment. If aiming for high-quality service, they should invest in premium equipment like Hunter.
Rob concluded with saying, “we take immense pride in everything we do here, and Hunter and Pro-Align really help us deliver on our customer promises”