Hunter Brand Guidelines
Hunter Logo Guidelines
Consistent application of the Hunter logo is essential to building and maintaining brand recognition.
For questions or concerns, contact brand@hunter.com
Colorways
Whenever possible, use the full Hunter Engineering Company logo with red rule. The color of the background determines if the black or white versions should be used. Ensure there is good contrast for the logo to stand out.
On a red background, use the single-color white logo.
Other use cases for single-color (black or white) include printing limitations, certain decal applications, or apparel production.
Solo Version
A slimmer version of the Hunter logo is also available. Its use is typically in context where the full Hunter Engineering Company brand is already defined or implied (ie. product labeling, banners, etc.).
Sizing
Do not alter, stretch, or skew the Hunter logo. Keep the logo proportions intact.
Minimum sizes are shown in the graphic.
Clear Space
The Hunter logo requires a clear-space margin on all sides equal to the height of the “H” in the logo being placed (roughly 50% of its total height). Ensure that no other elements are within this space, especially other logos.
Trademark
The Hunter logo requires a registered trademark to be applied at all times. It is part of the artwork and should not be removed.
Logo Misuse
Hunter logo treatments that do not fall within the brand guidelines are not allowed. Refrain from using the logo in such a way.
- Do not rotate the logo.
- Do not modify the logo or use unapproved versions.
- Do not recolor the logo.
- Do not stretch or distort the logo.
- Do not place the logo on a similarly-valued background.
- Do not crowd the logo.
- Do not apply unnecessary graphic effects to the logo.
- Do not apply a stroke to the logo.
Certain exceptions may apply. Please contact brand@hunter.com if you require a special use case.
