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Hunter Engineering Company

Brand Guidelines

A guide of design styles, usage rules, and resources to maintain a consistent brand aesthetic

Hunter Logo Guidelines

Consistent application of the Hunter logo is essential to building and maintaining brand recognition.

Color Palette

The primary goal of color usage in Hunter content is to give as much attention and focus on Hunter red.

Imagery

Photos and images used in the Hunter brand fulfill both product information as well as authentic real world use cases.

Voice & Tone

How Hunter speaks to customers and about our products reflects who we are as a brand — a brand with a strong history of innovation and quality.

Typography

The use of two type families provides a clear separation between bold, attention-grabbing headlines and clear, informative body copy.

Iconography

Hunter's icon library is built to be clear and simple, while offering product-specific visuals alongside globally familiar icons.

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