Enter your location for the fastest, most accurate service

United States & Canada icon
United States & Canada

Hunter Brand Guidelines

Hunter Color Palette

 

 

The primary goal of color usage in customer-facing content is to give as much attention and focus on Hunter red. This means extensive use of the gray palette for general UI elements, providing a means for the red to stand out. Red is most commonly used for calls-to-action, but also in Hunter product photography.

For questions or concerns, contact Hunter Marketing at marketingdesign@hunter.com

 

hunter-brand-foundation-color-overview.png

 

Palette

 

Hunter's color palette is built on a triadic color wheel combination, with primary focus on Hunter red.

The red, green and blue are equally spaced from each other, providing an all-around complementary palette. The blue hue is desaturated enough to become a neutral palette, while the green is used very infrequently. These supporting colors allow the red to become dominant.

 

 

Color Codes

 

Blacks/Whites

 

Name

HEX

RGB

HSB

CMYK

Common Uses

  Black (bg) #0D111A 13, 17, 26 220, 50, 10 80, 70, 60, 80 Black background
  Black (text) #1F2533 31, 37, 51 222, 39, 20 83, 75, 53, 62 Standard text color
  White #FFFFFF 255, 255, 255 0, 0, 100 0, 0, 0, 0 White Background; text color on dark backgrounds

 

Grays

 

Name

HEX

RGB

HSB

CMYK

Common Uses

  Gray/30 #373F4D 55, 63, 77 220, 28, 30 78, 67, 50, 40  
  Gray/40 #525866 82, 88, 102 220, 20, 40 70, 60, 45, 23  
  Gray/50 #6B7280 107, 114, 128 220, 16, 50 62, 50, 38, 10  
  Gray/60 #888E9A 136, 142, 154 220, 12, 60 50, 39, 32, 2 Gray text
  Gray/70 #A1A7B2 161, 167, 178 220, 10, 70 39, 29, 23, 0 Container borders
  Gray/80 #BCC1CC 188, 193, 204 220, 8, 80 26, 18, 12, 0  
  Gray/92 #DDE2EB 221, 226, 235 220, 6, 92 12, 7, 3, 0  
  Gray/96 #EBEEF5 235, 238, 245 220, 4, 96 6, 3, 1, 0 Light gray background
  Gray/98 #F5F7FA 245, 247, 250 220, 2, 98 2, 1, 0, 0  

 

Reds

 

Name

HEX

RGB

HSB

CMYK

Common Uses

  Red/Dark3 #780800 120, 8, 0 4, 100, 47 30, 100, 100, 42  
  Red/Dark2 #900900 144, 9, 0 4, 100, 56 26, 100, 100, 30  
  Red/Dark1 #A80B00 168, 11, 0 4, 100, 66 22, 100, 100, 18  
  Red/Main #C00C00 192, 12, 0 4, 100, 75 16, 100, 100, 8 Brand red
  Red/Light1 #C82A20 200, 42, 32 4, 84, 78 15, 97, 100, 5  
  Red/Light2 #D04940 208, 73, 64 4, 69, 82 13, 86, 80, 3  
  Red/Light3 #D86760 216, 103, 96 4, 56, 85 11, 73, 60, 0  

 

Greens

 

Name

HEX

RGB

HSB

CMYK

Common Uses

  Green/Dark3 #007808 0, 120, 8 124, 100, 47 88, 28, 100, 18  
  Green/Dark2 #009009 0, 144, 9 124, 100, 56 86, 18, 100, 6  
  Green/Dark1 #00A80B 0, 168, 11 124, 100, 66 82, 5, 100, 1  
  Green/Main #00C00C 0, 192, 12 124, 100, 75 77, 0, 100, 0 Primary green
  Green/Light1 #20C82A 32, 200, 42 124, 84, 78 72, 0, 100, 0  
  Green/Light2 #40D049 64, 208, 73 124, 69, 82 67, 0, 97, 0  
  Green/Light3 #60D867 96, 216, 103 124, 56, 85 58, 0, 80, 0  

 

 

 

 

 

To give you the best experience, this website uses cookies. By continuing to use this website, you are giving consent to cookies being used.
For information on cookies and how we use them, please visit our privacy statement and our terms of use.