Hunter Brand Guidelines
Font
For questions or concerns, contact Hunter Marketing at marketingdesign@hunter.com
Typeface
Hunter uses the Roboto type family in various styles. Roboto is characterized by its structured, geometric form with “racetrack-shaped” curves. It is powerful when it needs to be loud, and reserved when it needs to be easy-to-read.
Most importantly, Roboto is widely supported through extensive multi-language glyph coverage and open-source usage rights.
Usage
Headings are used to create various levels of typographic hierarchies.
Body is used for blocks of text. Ensure that your copy is not overly drawn out — stay to the point and break paragraphs where needed.
Labels are used as a preface to content. They give the reader some insight as to what the following copy will entail.
Quotes use a lighter, italic style. It is set apart from the other copy while also giving it a concrete, trustworthy message.
Captions provide non-essential additional information to content, often images or video. They should be as brief and informative as possible.
