Hamburger Menu Icon Menu
Search Icon

Enter your location for the fastest, most accurate service

United States & Canada icon
United States & Canada

Hunter Engineering Company

Brand Guidelines

A guide of design styles, usage rules, and resources to maintain a consistent brand aesthetic


← Back to Hunter Media Center

Hunter Logo Guidelines

Consistent application of the Hunter logo is essential to building and maintaining brand recognition.

Color Palette

The primary goal of color usage in Hunter content is to give as much attention and focus on Hunter red.


Photos and images used in the Hunter brand fulfill both product information as well as authentic real world use cases.

Voice & Tone

How Hunter speaks to customers and about our products reflects who we are as a brand — a brand with a strong history of innovation and quality.


The use of two type families provides a clear separation between bold, attention-grabbing headlines and clear, informative body copy.


Hunter's icon library is built to be clear and simple, while offering product-specific visuals alongside globally familiar icons.

To give you the best experience, this website uses cookies. By continuing to use this website, you are giving consent to cookies being used.
For information on cookies and how we use them, please visit our privacy statement and our terms of use