Hunter Brand Guidelines
Color Palette
The primary goal of color usage in customer-facing content is to give as much attention and focus on Hunter red. This means extensive use of the gray palette for general UI elements, providing a means for the red to stand out. Red is most commonly used for calls-to-action, but also in Hunter product photography.
For questions or concerns, contact brand@hunter.com
Identity
Hunter's color palette is built on a triadic color wheel combination, with primary focus on Hunter red.
The red, green and blue are equally spaced from each other, providing an all-around complementary palette. The blue hue is desaturated enough to become a neutral palette, while the green is used very infrequently. These supporting colors allow the red to become dominant.
Color Codes
|
|
Name |
HEX |
RGB |
HSB |
CMYK |
RAL |
Usage |
| Red (Brand) | #C00C00 | 192, 12, 0 | 4, 100, 75 | 0, 100, 100, 15 | 3002 | Brand red | |
| Black (Fill) | #0D111A | 13, 17, 26 | 220, 50, 10 | 80, 70, 60, 80 | Backgrounds | ||
| Black (Text) | #1F2533 | 31, 37, 51 | 222, 39, 20 | 83, 75, 53, 62 | Standard text color | ||
| White | #FFFFFF | 255, 255, 255 | 0, 0, 100 | 0, 0, 0, 0 | White Background; text color on dark backgrounds | ||
| Gray (Light) | #EBEEF5 | 235, 238, 245 | 220, 4, 96 | 3, 0, 0, 7 | Light gray background | ||
| Gray | #888E9A | 136, 142, 154 | 220, 12, 60 | 50, 39, 32, 2 | Gray text (on white), or as darker background color | ||
| Green (Success) | #00C00C | 0, 192, 12 | 124, 100, 75 | 77, 0, 100, 0 | Primary green |
